The PPAI Women’s Leadership Conference (WLC) has been deeply missed in the industry over the last two years. The much-loved event was cancelled in 2020 and held virtually in 2021 due to the pandemic. This year, the event’s in-person return was a huge success.


iPROMOTEu’s Lori Bauer, Senior Vice President of Affiliate Sales and Support, and Emily Codner, Senior Manager of Affiliate Services attended the recent WLC in Charlotte, North Carolina. They were joined by Gail Deutchman of Distinctive Promotions, an Affiliate based in NY.  


Lori represented iPROMOTEu on a WLC panel discussion on The Art And Science Of Leadership. As an industry veteran of 24 years, and frequent contributor at PPAI’s Women’s Leadership Conferences, Lori shared her insights on topics including:


  • Building great teams, understanding skill and culture gaps
  • Unveiling your superpowers and embracing them to enhance your worth and value within your organization
  • Healthy Feedback – Coaching your team to provide you with difficult feedback and bad news
  • Encouraging women to advocate for themselves for promotions and raises
  • Taking a Seat at the Table – Tactics and advice for women to help them lean in for that next “level-up” position


The sense of community and the networking opportunities that WLC offers are just as important as the professional development content it provides. We would love to see more iPROMOTEu Affiliates there next year. Please contact Lori and Emily for more details on how you can participate.


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